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Year
2026
Tech & Technique
Next.js, React Hook Form, Radix-UI, PostgreSQL, Framer Motion, Tailwind CSS, Zod
Description
The client was locked into an inefficient legacy platform with high monthly overhead and stagnant SEO. The primary goal was to reduce operational costs while significantly increasing the site's visual fidelity and load speeds to match the boutique's luxury brand identity.
The Solution: Migrated the digital storefront to a modern, serverless architecture, reducing hosting overhead by over 90%.
Performance Engineering: Optimized asset delivery for high-resolution product catalogs, ensuring a "Zero-Lag" experience even on mobile devices.
Staging & Environment Management: Implemented an automated deployment pipeline using Vercel, allowing for rapid iteration of "Dark Mode" UI features and real-time client feedback via ephemeral preview servers.
Asset Re-Indexing: Developed a manual restoration and snapshot process to ensure high-fidelity data integrity during the migration from cold storage to live production.
The Solution: Migrated the digital storefront to a modern, serverless architecture, reducing hosting overhead by over 90%.
Performance Engineering: Optimized asset delivery for high-resolution product catalogs, ensuring a "Zero-Lag" experience even on mobile devices.
Staging & Environment Management: Implemented an automated deployment pipeline using Vercel, allowing for rapid iteration of "Dark Mode" UI features and real-time client feedback via ephemeral preview servers.
Asset Re-Indexing: Developed a manual restoration and snapshot process to ensure high-fidelity data integrity during the migration from cold storage to live production.
My Role
Lead the architectural migration and performance optimization of a high-end eyewear boutique's digital presence. The project involved rescuing a legacy site from high-overhead hosting and transitioning it to a high-performance, scalable modern stack.